While checking through my Feed Reader today I came across an interesting article on Search Engine Round Table that was about: Upper Case & Lower Case Searches May Return Different Google Search Results.

In short, Google is changing out a some listings based on the Case used in the search phrase. Most search results simply changed in order, while others swapped out entire Websites within the listing.

Let’s take a look at some examples:
Even though Busty Amateurs and BUSTY AMATEURS have the same amount of results, the #3 slot changes out with a totally different site.

BUSTY AMATEURS: 626,000 Results
Busty Amateurs: 626,000 Results
busty amateurs: 143,000 Results
Busty amateurs: 182,000 Resluts

PORN: 274,000,000 Results
Porn or porn: 218,000,000 Results

I went through several adult terms and found the majority have ranking adjustments based on the keyword phrase case. The top top 2 or 3 spots appeared to normally remain the same. Several long term search phrases did not have changes, such as: How To Buy A Car Online while others like: Buying airline tickets online at a discount did.

A few non-adult random phrases I checked out:
#5 spot changes
reviews on cheap cell phones - vs. - Reviews on cheap cell phones

#5 and #6 slots swap out
solar eclipses - vs. - Solar Eclipses, then with SOLAR ECLIPSES, the #5 slot is different.

The #5 spot swaps out
CARS - vs. - cars (A Washington post article vs. the Movie)

It does not take much looking around to notice what and why the changes happen. From different variations in tittles, the URL used, and even the body text, you can easily identify the Case changes used on the different Websites.

If we are lucky enough for this change to stay in place then we could be moving into a new world of search engine marketing and keyword research that could greatly expand our exposure abilities.

~ TheDoc

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