Economic Downturns Are Good For Business
Tod Marks from Consumer Reports, said something like: "Consumers should pay attention to the return policy is and what is the shipping cost are." That translates to: Security and Trust. This is an ongoing concern of Pornography Buyers too.
- What's the real message you send out to your viewers?
- Do you show proof that creates trust, like testimonials?
- How well do you cover privacy and security concerns?
- Do you only let your content do the selling for you?
- Do you create desire through your words and specials?
Think of how strong the call to actions are with these marketing campaigns and what happens to them when more global eyes see or hear these aggressive advertisements.
Within a few seconds they create trust, they bond, the provide samples, they show it's safe to buy. Through aggressive direct marketing they get the consumer to respond directly to them in a very short period of time. This is very similar to our Industry!
This video has a great lesson attached to it. Currently people aren't running out looking to buy, but they can be sold just about anything, if they think they need it, desire it, and trust it. But it also proves they DO have money and they WILL spend that money! <- And that's key!
You can be the person buying or you can be the person selling - I choose the direction with the positive cash flow, how about you?
~TheDoc



(3) People Like: Economic Downturns Are Good For Business
Video link has been corrected. Sorry about that.
I have to agree with you Doc (as always). There's more to selling something than just putting a product out there and saying "look at this" - you have to give them a reason to believe that there's value in it. You need to appeal to their wants. You need to make them want to put aside other things so that they can have this one thing!
Find a unique slant to what you're selling and work it good. Find out who your competition is and put them to shame. Find out what your surfers are really craving and appeal to it. Then the sales will come no matter what the economy is like.
Great post once again, this is exactly what I have been looking for. This is the sort of knowlage that can transform a business. Thanks