Gay Market or Gay Niche?
This isn't that new of a topic, but I still hear that it gets brought up at the Gay Industry Conferences. Being so, I assume some people in the straight side of the industry are still calling Gay a Niche.
If you didn't already know, Gay is not a Niche. It's a Market or if you want an Industry word, it's a Master Niche.
A master niche can't be a niche by itself - it's far to general in meaning. Saying that you plan on opening a Gay Site could mean Gay Men or Gay Women. Saying you are opening a straight site, while sounding odd, could mean blowjobs, amateur sex, solo girl, and so on.
The gay markets include hundreds of niches and sub-niches, men and women... just like the straight markets do.
Even I get trapped into the Gay Niche syndrome. After all, lesbians are all just hot chicks having fun right?
~TheDoc


0 Gay Market or Gay Niche?